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Kawaii Japanese
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Here are some more information for Kawaii Japanese:
If you have ever visited Japan, one thing you could not have failed to notice was their love of keitai sutorappu, or cell phone straps in English. Almost the whole population have their phones in cute overload mode, attaching not just one or two cell phone straps, but sometimes even whole menageries of toys can be seen dangling off straps attached to cell phones! Here are some of my favorites.
Hello Kitty cell phone straps:
Everyone will scream "kawaii!" ("cute!") when they see you with Japan's favorite feline. She is the cat of a thousand disguises, from the classic to the goth-loli (don't make me explain!) via, well just about everywhere. She can be found astrology themed, both Eastern and Western style, dressed in costumes representing areas of Tokyo or the whole of Japan, Angel Kitty, Devil Kitty. She is the mistress of disguise.
Monokuro Boo cell phone straps:
I personally love Monokuro Boo! Two little cubic piggies, one black, one white, both simple yet painfully cute. Get one of each for you and your special friend. My wife and I have a matching pair, both carrying lucky four-leaf clovers. Buy two of these and your partner will love you forever!
Kewpie cell phone straps:
Kewpie is a character with a long, long history in Japan. Actually, she was born in the USA around 1905, but she has been the image of Kewpie Mayonnaise for many a year, with many Japanese thinking she is actually Japanese. Kewpie is at her simplest as juts a pink nude baby, but Kewpie cell phone straps see her dressed up in many costumes, her transformed into horrific forms, and even her tied up in bondage! Tasteless, perhaps even offensive, but certainly imaginative.
Drunken oyaji cell phone straps:
From cute to silly. Oyaji is the Japanese for old man, but usually with slightly negative connotations as after a few drinks, the oyaji show their true colors! These straps see them stripping off, getting depressed, fighting, passed out, and talking to Ralph and Hughie on the great white telephone. Tell your boss what you really think of them with this cell phone gift from Japan.
Pocky cell phone straps:
For some reason a lot of foreigners love Pocky, Japan's favourite snack. It's a long thin cylinder of biscuit covered with chocolate in the classic form, but just about every other flavour under the sun is offered, from green tea to kinako, soya bean flour, which is much tastier than it sounds. As for the strap, it is a perfect miniature reproduction of a Pocky box. Always have your snacks to hand with this cute Pocky cell phone strap.
In Japan almost every cell phone comes with a point to attach these straps to, but just in case your cell phone doesn't have an eyelet for these cute offerings, do not despair. They can also be attached to any suitable location; key fobs, zipper eyelets, rucksacks, briefcases, even earrings if you want something completely different. Be the envy of your frinds and give in to the temptation of a cute Japanese cell phone strap!
Ken Yasumoto-Nicolson can help you find the cute cell phone straps you want, offering reviews of the top offerings available in Japan awaiting delivery to you overseas.
Girl Power
No, this is not about teenagers, not even women in their 20s. This special section in the May 1 issue of Senden Kaigi is about women in their 30s or older, who are being perceived by marketers as a major force in the Japanese marketplace. It's a topic that I find fascinating, so I am taking a break from my series on the thoughts of top-ranked Japanese creatives to bring this report to you.
Following the usual Senden Kaigi format, this report is a series of interviews. These are prefaced by a page headlined
The amazing product development power of girls "running wild."
GIRL POWER
makes markets!
The illustration shows two pairs of women. One of the older pair in front is saying to her friend, "Did you know that [Korean actor] Yon-same has a false tooth?" One of the younger pair in back is saying to her friend, "They say that Prince Hanikami likes fried pork cutlets." The caption reads, "When women talk about the people they like, age is irrelevant. Women are still girls." The illustration is followed by a lead paragraph that starts with the fact that two women, Kawakami Mieko and Sakuba Kazuki, won Japan's leading literary prizes this year and are credited with reviving a sagging publishing industry. It goes on to suggest that, instead of the career woman, the role model for Japanese women in their 20s and 30s is now the girl they want to remain.
The first interview is with sociologist Kurita Nobuyoshi, famous for his studies of the role of kawaii ("cute") in Japanese pop culture. Kurita suggests that the phrase "girls in their 30s" is no longer seen as a contradiction in terms. Women may grow out of being little girls, but remaining girls is now seen in a positive light. "Girl" no longer implies inferiority to men. Instead it refers to freedom and the pleasure that women take in all-female groups where workplace hierarchies can be forgotten. Ohira Ayako, editor in chief of InRed, a magazine the targets the "girl market" says that "girl" is a concept that transcends generation and occupation. It evokes the power of women to turn around and be themselves.
Nagaya Ayako, chief producer for fashion house Girls Collection observes that, while women prefer conservative styles when they go out to parties that include men, in all-female groups they want to be as stylish as possible. F1 Media CEO Handa Katsuhiko adds that these women are used to good quality products and service and discriminating in what they choose for themselves. If something strikes them as "for other people" they regard it as irrelevant.
Media activist, manga artist, and columnist Shinsan Nameko probes more deeply. She points to the popularity of actresses Nakasaku Hiromi and Izumi Kyoko, who are fully competent adults but constantly appear to be in need of someone to depend on. Their cute or girlish quality is rooted, she says, in this gap. She says of herself that she feels most girlish when she is with having lunch with classmates from high school or college.
I can't help observing as I read this that classmates have normally scattered to different homes and workplaces; thus, these gatherings are thus relatively free of competitive pressures. Who is most stylish may be an issue, but competition is throttled back. More compliments than barbs are exchanged.
The section ends with profiles of two rising female stars in the world of Japanese advertising. Morimoto Chie, the founder of design house goen has worked on projects that range from the Nissan Note automobile to the music group Mr. Children. Mitsui Akiko is a copywriter, planner and creative director at ADK, Japan's third-largest agency. Morimoto sees no limits to the imagination and sensitivity that women bring to communication. Mitsui says that the key to success in the advertising business is to love the product even more than the client (though it also may help to include a professional hair and make-up treatment in preparations for presentations).
About the Author
John McCreery is an anthropologist who has lived and worked in Japan since 1980. For thirteen of those years, he was a copywriter and creative director for Hakuhodo Incorporated, Japan's second largest advertising agency. In 1984, he and his wife and business partner Ruth McCreery founded The Word Works, a supplier of fine translation, copywriting, research and consulting services to firms doing business in Japan. You may also find articles by John at the TalentZoo.com website under Ads Without Borders.
Why do some Non-Japanese girls like to act Kawaii?
They are always like "do I look kawaii?" HAHahhahahahahha..
I once saw this black girl and she was trying to look Kawaii and also a white girl who is trying to be scene hahahahha
Japan is taking over!!!
http://answers.yahoo.com/question/index?qid=20081107161718AAkgM6k
Finding Q-Pot of gold at rainbow's end
Anyone passing by the Q-Pot store set to open tomorrow at Ala Moana Center will see a cute, trendy jewelry store. But creator and designer Tadaaki Wakamatsu, in town for the opening, thinks otherwise.
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