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Dragon White
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Here are some more information for Dragon White:
The name is attention getting and perfectly brands the product. "Dragon Skin" is a type of body armor made by Pinnacle Armor. It is unique by its construction -- silver dollar-sized circular discs that overlap like fish scales, creating a flexible vest that allows a greater range of motion and can absorb more hits than standard military body armor.
It looks likes fish scales, so why not call it fish skin? Because that name sucks! The marketing genius behind the name Dragon Skin is the image it conjures up simply with the name. Since dragons obviously don't actually exist, its marketing is in the mind play of the potential buyer: Dragon Skin must be tough, impervious to attack, and look really macho cool.
Now look at the names of your products. Do they speak to the customer? Do they conjure up images in the potential buyer? I imagine some of you are shaking your head and saying to yourself, "But my products have to be descriptive of what they actually are." Sure that's one mind set. Using that mindset, Dragon Skin could be called Silicon Carbide Ceramic Matrix Armor. Ho hum. That name means something to the chemist who created the technology but leaves the potential buyer flat. Pinnacle Armor knows this.
How do you differentiate your products?
Finding the right pitch and placement for products is critical in the correct positioning of that product. Simply offering an auto loan forces people to see that as a commodity. Immediately they price shop. You are just one of the mix that way. How else could you position your auto loan product to a select segment of your market? Do you have a college student as one of your segments? What could you do to name a product directed at them? Do you have a more senior membership base? Could you market your auto loan toward that age group with a different name?
Take a look at your three best-selling products. Whether you are an attorney, director of a financial institution, a distributor, or a small business owner you need to have products that differentiate you in the marketplace.
What are the names of those three products you selected? Do they create a mental image? Do they grab your attention? Do they create uniqueness in a commoditized marketplace?
Have an impromptu brainstorming session with your management team on what names you could come up with to create some differentiation for those products. Get silly, get wild and laugh a lot. I promise you will find a better name for what you sell that will brand that product better and will be easily recognizable in the market place. Your staff will enjoy using the new name when pitching customers and prospects. Everyone likes to be part of the fresh and well positioned. With the right name for your product, you will increase the perceived value and sales of that product.
Russell J. White, CSP is an author, international speaker and consultant. He is president of Russell J. White International and founder of The Edgewalk Institute where his cutting edge ideas assist businesses in strategic planning, branding, leadership development and growth strategies. His most requested keynote and forthcoming book "That's MY job??? Restoring Responsibility in the Workplace" is solving current problems for more profitable futures. He can be reached at http://www.thinkbigguy.com or at 877-275-9468
Dragon Myths and Legends
Much folklore about dragons was believed throughout time. In Egyptian mythology, the god of the underworld, Osiris, is sometimes represented by a dragon. In Greek mythology, dragons are always guarding something or eating someone. In European mythology, a dragon is a serpent-like legendary creature. In both Eastern and Western mythology, the dragon is believed to be responsible for eclipses.
In Bulgarian legend, dragons are three headed, winged beings with snake's bodies. There is also a white dragon, which according to legend can transform into a bird called O-Goncho. The dragon also plays a vital role in Arthurian legend.
In Romanian folklore, even the snake, which in certain conditions, has the ability to turn into a dragon, has a strong malefic meaning. The ancient Greeks and Romans, who revered dragons for their wisdom but feared them for their tremendous powers, shared this belief. Similarly, in the Babylonian creation myth, Tiamat the embodiment of chaos is portrayed as a terrible dragon. This myth is almost as hard to kill as the dragon itself was. For this reason, the dragon symbol is the sign of authority, often being worn on the robes of the Imperial family and nobility.
Dragons have long been considered evil, maiden-stealing, village destroying, fire-breathing beasts. This lead to many brave knights attempting to hunt down and slay dragons, as recounted in many medieval writings. When knights began inventing stories about them defeating such dragons, the dragon and knighthood peak was reached.
Almost every country in the world as some sort of dragon story. Legends and myths are filled with stories of dragons. In European mythology, a dragon is a serpent-like legendary creature. In many legends dragons personify evil, and are vicious beasts who live to wreak havoc and must be pacified by human sacrifice. One of the most feared monsters of the Greeks and Romans was the Hydra, a dragon with multiple heads and poisonous breath.
In fairy tales and in medieval poetry in the Western world dragons are dangerous, untrustworthy creatures. Medieval people liked to scare each other with dragons. All peopel are drawn by the dragon's aura of mystery, its ancient magic, its nobility; its awesome might and power.
About the Author
Francesca Black has long been a fan of dragons with Dragon Gifts http://www.dragon-gifts.com and http://www.mystical-creatures.com
If you equip White horned Dragon to Cyber Dark Dragon, would WHD effect activate where he gets up to 3700 ATK?
I used white horned dragon effect when he was brought to the field as an equip card to cyber dark dragon, and my friend said cyber dark would only gain 2200 from WHD original attack but his special increase in attack effect wouldent work. Is that true?
I'm afraid you are wrong. White-Horned Dragon is treated as an equip spell card when attached to Cyberdarks and therefore cannot activate his effect to increase his ATK.
Cyberdark Dragon gains 2200 and grows to 3200 ATK, not counting each monster in your grave.
Saling The World: Dragon Quest IX Tops DS Sales in U.S. and UK
Gamasutra's weekly column, "Saling The World", covers the top five sellers for every available platform in the United States, Japan, and Europe, providing an important update of sales patterns worldwide. This week's charts, with data taken from July 22nd, 2010, find Dragon Quest IX outselling all competing Nintendo DS software in North America and the UK, as Fire Emblem and Wii Party lead the ...
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