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Double Happiness
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Distinction and Temptation
When using in-text ads to monetize a website and earn PPC, use double underline for the ads on your site. Despite the temptation of a short term increase in click through rate, avoid hiding the in-text links and use a distinct format like double underline. And I'm happy to elaborate.
The hooks - those hyperlinks that yield a bubble upon mouse hover - are the key to website monetization with in-text ads. When the provider's algorithm works well, the keywords selected for hooks will be of interest to the reader and relevant to the content. When a reader actually is interested in the highlighted term, she will hover over it with the mouse, consider the ad within the bubble, and if she wants to learn more - click. That's where the cash is.
However, the reader can also choose to click on the hook directly. Such a direct click will also lead to the advertiser's landing page and generate the per-click revenue. And here's the temptation: hooks for in-text ads can be formatted as regular links, with the same format and appearance of other links in the page. When disguised as regular links, readers may click on the hooks without knowing that they lead to paid-for content. For the short term, this leads to more clicks per page views (higher click through rate, or CTR), and on a pay-per-click basis (PPC), when each click is paid for, the website will generate higher revenues.
The Catch
But there's a catch. This will only work for the short term. The obvious explanation is that the website's readers will soon learn that not all links are regular and they will either avoid clicking entirely or screen them carefully with a hover. This way, after the first increase in clicks, there will be a drop. I've seen this happen in many websites. Now, I know some website publishers are now smiling to themselves, thinking, well, I don't manage to get repeated visitors anyway, so at least I'll get a paid-click out of them on that single visit. Sorry, but this is wrong as well.
The deeper reasoning behind this tip - to use distinct format for ad links - covers both repeating and new visitors. When a reader clicked on a link expecting to get to another related article but landed in an advertiser's page, she mostly goes immediately back (or just shuts down the window, if it's a new window). Such a disguised ad is an interruption to the reading, which is mostly ignored or even frowned upon. From the advertiser's point of view, this is the worst kind of click. First, the advertiser paid for that click but didn't get the expected attention when the reader simply left the ad's landing page immediately. And second, and much worse, the visitor may even leave with a negative feeling towards the brand that managed to fool her into clicking.
Losing Revenues and Happiness
When advertisers are not happy with the clicks they pay for, they pull off the campaign from the website. This can be done specifically against a website that keeps sending bouncing visitors (those are visitors that leave immediately); and if you think smaller websites can hide below the radar, think again - automatic filters will give such websites low quality scores and block them out as well.
Once advertisers pull their campaigns off a certain website, the ads then get lower and lower click value, so the effective revenues (or the eCPM) drops. In fact, even the click through rate decreases, as the active campaigns become more general and the ads get much less relevant and interesting for the readers.
If all this is not convincing enough, add on it the general frustration your visitors get when they feel they were tricked into clicking on an ad - is this the user experience you were aiming for? And if we're already into rhetoric questions, which of the formats - regular or double underline links - is more noticeable and has a chance to get your own interest and click?
The Tip: Distinct Format for Ad Links
My tip is: use a distinct format for in-text ads. When your visitors recognize the hooks as a signal to an ad, they can easily disregard them and not get interrupted while reading. However, when the hook is interesting, they know there's a bubble behind, they hover, they consider the ad, and... they actively give their permission to get exposed to the advertiser's content. Such clicks that come with permission are highly valuable to advertisers and they will reward them with good feedback. This positive feedback will soon thereafter be translated into higher value per click and eventually into higher revenues. In professional terms, you may experience a lower CTR, but the eCPM and bottom line revenues will be higher. Moreover, you will then have more available clicks for other uses (like content related links), and, most importantly, your website's general user experience will be improved. Don't we all like happy visitors?
The Added Value of Double Underline
One last thing. Why double underline? This tip is about making a clear distinction between the in-text ad links and other hyperlinks on the page. Any distinct format will do. Double underline will do even better.
Using double underline has an important added value. More and more people online recognize this format as unique to in-text advertising. All the advantages of making both your visitors and the advertisers happy by getting permission for clicks are leveraged by using a common format that doesn't annoy your visitors and doesn't distract their focus away from your content. I recommend sticking to the standard of the online community - noticeable double underline it is.
Online Siesta - Online Marketing Blog
This article also appears at OnlineSiesta, my professional blog about online marketing, digital advertising, website monetizing, and in text advertising.
My name is Tomer Treves, and I work at Infolinks. To contact me and for more details, check out at LinkedIn, or write me at tomer.treves@gmail.com.
Double Feeding: Twin Bottle Nursing
On the surface, the thought of raising twins sounds very difficult because it means double work, double resource and double time. The hassles of nursing twins are usually solved when parents choose to bottle feed so that other family members, aside from the mother, could do the feeding. You might not feel happy knowing that you have two mouths to feed at the same time. But realizing that double struggle means double happiness for all.
Moreover, night time is most difficult time of the day for parents of twin babies. They usually experience lack or sleep or sleep deprivation. The best solution here is for the mother and the father to create a schedule that alternates them in feeding their babies. That means, one could sleep while the other takes charge of feeding. Parents of twins will never have to stay awake at the same time.
Before heading home from the hospital, parents should have prepared the following twin feeding supplies that will help them make feeding efficient and practical. Twin baby bottles are the most basic necessities which twin babies should have at home. Just like single born babies, twin babies need to be provided with numerous baby bottles and nipples to try and test what best suits their needs. There is not really much difference with feeding twins from any other kinds of babies since the need for cleaning and sterilizing is just as important for them.
Nursing twins is more than just a trick. Remember, the nursing mother does not have to take the battle alone. Siblings and other family members can serve as extra arms for the twins to be held during feeding. That is how doubling the work might also mean. However, most mothers are nursing twins without using extra arms. T hey just place the babies in bouncing seats and hold their bottles at the same time. Moreover, twin babies do not feel hungry at the same time sometimes so the mother can really feed them first hand.
Twin baby bottles are usually thought of as real solution in addressing twin feeding but not all the time. Babies really grown unnoticeably fast that twin bottles will not be advisable in the long run. As they grow, they tend to be capable of holding their own bottles and be able to lighten up the predicaments of nursing two infants.
It is undeniable that nursing twins is needs totally special care. Focus and concentration is much more in depth considering the satisfaction of not only one but babies. You should never dwell on the difficulty of tasks ahead of your as parents of twins. Try to think about the joy and laughter that could be doubled with twins at home. Parenting your twins does not stop in feeding them. It takes a lot of understanding and love to let the babies grow into individuals of worth in the future. Having twins is not the involvement of the mother alone, the father, too, needs to get involved with them everyday of their lives.
The challenge of having twins can be significantly reduced if the mother and the father work together in creating a feeding strategy that makes the most of their efforts in doubling their feeding effectiveness for their twins. Bottle feeding your twins means double the time, double the resource and double the work. However, the complications with nursing twins can be made easier through the use of proper feeding supplies and an alternating shift schedule by the parents.
About the Author
You can learn more about feeding your twins and twin baby bottles and find additional information about nursing twins at Aha! Baby.
What to do with a double timer long time bf?
I have a bf (a pilot) in Europe whom I had relationship for 6 years, now I discovered he has another woman in his city!
I came to see him but he denied everything! But I feel she means so much to him than I could ever imagine.
She's an Asian with kids. She has a beautiful smart face and brain but her life must be chaotic being single with kids!
I googled her. She is also in aviation. She has her own website and help others through her wisdom & writing as she is a writer!
What should I do? I'm here in TX, he's there in Europe with this exotic little lady and even if he denied nothing is going on, there's more into this that the eyes can't see but you can feel he is a double-timer.
I know that this little Asian loves him so much. I wrote her on internet anonymously, she admitted that she loves him so much and his happiness counts first and that of course she didn't know I exist! She didn't know before that he has a gf in USA.
What should I do??????
he doesn't love u. if he loves u, he wouldn't do this to u & he even lied to u. long distance relationship is hard too. it will not be hard for him if he will loose u coz he have someone else.
u know what to do, but you're just hurting & u finding it difficult to let go.
it's time to move on. in time, you'll find someone who will love you & only u.
Malaysians on slow boil
By Stanley Koh COMMENT Since last week, when the Barisan Nasional government ambushed Malaysians with an announcement that it had reduced subsidies on some essential items, the mainstream media have been interviewing economists whose common stand seem to be that the cuts won’t hurt because they are so gently administered. This reminds us of the way chefs prepare Smiling Boiled Frog, a dish ...
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