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Crane Snuff
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5. Road Safety Foundation Reports Shows Safest and Most Dangerous Roads
The most recent report by the Road Safety Foundation has thrown up some remarkable statistics, not least of which is that the West Midlands, which includes areas such as Coventry and Birmingham, is the safest region to drive in the country, with the lowest average risk rating across the County.
The report aims to demonstrate that billions of pounds could be saved by accident and emergency crews if work is undertaken to ensure the safety of British roads. Amongst the more disturbing statistics in the report is that 1 in 10 of Britain's motorways and A-roads are considered unacceptably high risk while, perhaps not so coincidentally, half of all fatal accidents occur on 10% of British roads.
The report provides in-depth details of the most improved roads in the country, as well as the most dangerous, and also goes on to prove, through consultation with various road authorities, that inexpensive engineering measures contribute massively to these improvements. This includes improvements in signs, resurfacing and the use of anti-skid treatments on the road.
While safe driving technique, learned from any good driving school, can reduce the risk of having an accident on these roads, one can never account for the actions of others while driving. These small measures have an initial outlay, but the report also outlines the benefits and savings experienced by the country's emergency services, proving that the benefits vastly outweigh the initial costs involved
4. A Quarter of Young People Admit to Road Racing
A survey of 2,800 British youngsters, including under 17's, carried our by FedEx and Brake, has revealed that more than half have been a passenger in a vehicle that has travelled at more than 40mph in a 30mph zone while 23% admitted to having driven, or been a passenger in, a car that has undertaken a race on a public road.
The research appears to indicate that youngsters find it difficult to speak out when placed in a position of such risk, with 58% of the passengers interviewed saying that they did not ask the driver to slow down. The report also displayed that youngsters are killed in fatal accidents more than any other age group.
The report has caused Brake to call on the Government to introduce a Graduated Drive Licencing (GDL) scheme, similar to the one in New Zealand, that will ensure that youngsters who wish to drive learn in stages over time. On top of this the charity is also calling out for compulsory education in secondary schools to highlight the dangers of speeding and other forms of high risk driving.
Brake campaign officer Ellen Booth said: "Many young people get a thrill from driving fast with their friends in the car, but because of the way young people's brains develop, they often don't yet have the ability to control their thrill-seeking tendencies. They often feel invincible and over-estimate their power to get out of trouble. Brake is urging the government to take steps now to stop more families suffering the devastation of the death of a teenager."
3. England Cricketer Charged With Drink Driving
England Cricketer and Ashes winner Graeme Swann has been charged with drink driving after the 31 year old was stopped in the West Bridgford area on the 2nd April. Police have confirmed that he was charged last month and is expected to appear before magistrates on the 16th August.
The player, voted Cricketer of the Year by the England and Wales Cricket Board was, according to a police spokeswoman "...charged on 8 June 2010 with driving a motor vehicle when alcohol level was above the limit."
2. 76 Year Old Passes Driving Test with Flying Colours
After trying a number of driving schools, 76 year old Mubarek Sear finally found one that didn't tell him he was too old to get a driving licence and, after a lot of hard work, he has now passed his driving test with flying colours.
The driving student, from Milton Keynes, was refused driving lessons from a number of schools in his local area before contacting i-Drive, a driving school in Bradford that had helped a couple of his relatives pass their tests. There he was taught by driving instructor Nafis Ishaq, who says "I feel with his hard work, his commitment and dedication he's proved everyone wrong who has said he's wasting his time and he can't do it."
Mr Sear had previously learned to drive abroad and had driven for 35 years, however his road skills were not up to snuff with current British standards, leading him to take driving lessons to correct his bad habits and pass his driving test on Tuesday.
1. Drunk Driver Dad Didn't Realise His Car Was on Fire
A father who was caught driving his children around in a vehicle that was smoking and believed to be on fire by onlookers was found to be over the drink-driving limit after a breathalyser found he had 162mcgs of alcohol per 100mls of breath.
Shocked onlookers saw Adam Whiteread drive the vehicle while seemingly oblivious to the clouds of smoke emanating from it. He only became semi-aware of his plight when a fellow motorist pulled him up and attempted to point the problem out to him. Even then he still seemed dazed and confused, leading to the woman pulling the man's children out of the vehicle for their own safety.
Astonishingly he then continued to drive on for around 70 yeards before eventually pulling over, where he was breathalysed by police.
He then went on to tell officers he had downed an entire bottle of vodka in celebration of the fact that he had gotten a job after three months of unemployment and was at a loss as to why he had chosen to drive his car while still intoxicated. He claims to have little to no memory of the incident and reportedly told police "It was a stupid thing to do."
Visit http://www.thedriving-force.co.uk for more information
Tips on Adjusting Your Marketing Strategy in a Rough Economy
In the weeks following the Fourth of July, Federal Reserve Chairman Ben Bernanke warned the NPR audience that the U.S. economy is facing “numerous difficulties.” Obviously, most people know this, what with the $4 a gallon gas and all the foreclosures happening in every state. People are being more and more careful as to where they spend their hard-earned money. Business owners and marketers should remember that the economy is cyclical, and this is just another down time to deal with.
You can survive this down time by adjusting your marketing strategies. You need to be savvy and streamlined in your marketing decisions. When times are tough, you don’t want to cut from your marketing budget first, which is a common mistake. Your long-term success depends on your marketing campaign staying strong. But strong doesn’t mean expensive. For instance, to save money on printing costs, ask your catalog printing company if they’ll also print your business cards or brochures for a discount. Many printing companies will be willing to give you a discount if you buy in bulk.
Here are some tips to help you adjust your marketing in a rough economy:
1. Get to know what’s important to your customer in this rough economy. You need to know what drives your target market and how they are dealing with the current economy. Are they not driving as much? Throw in free or low-cost delivery. Buyers are now willing to hold off on making big purchases, or they’ll only go with the brands they have a relationship with. Build your relationship at this tough time by addressing their concerns (like high gas prices) and your solutions in your marketing materials.
2. Pay attention to your actual and projected sales. During a slow economy, you need to be constantly monitoring your sales and adjusting your strategies. Keep track of your incoming and projected sales and compare that with past data so that you can predict what’s going to happen before it happens. Make sure you are marketing for the months ahead if you know that the fall is slow for your business. This way you’ll keep your customer flow steady. Move your annual August sale to October if you think you’ll need the sales then.
3. Don’t try to introduce a new product or service now. A slumping economy is not the best time to launch a brand new item. If you own a coffee shop, now might not be the best time to introduce gourmet pastries. You don’t want to take the risk of failing when you can’t be sure if it’s your idea that failed, or just the economy that made your new venture fail. Right now people might like the idea of enjoying a gourmet pastry with their coffee, but they just can’t afford it right now. But how will you know that?
4. Emphasize your unique brand. In a time when people are prying open their wallets with a crane, competition becomes brutal. Be sure that your marketing materials emphasize how you are different from your competition and why that difference is better.
5. Emphasize the value of your product or service. Promote the value your product or service always brings to your consumers, no matter what the economical weather. Emphasize durability, reliability, performance and quality in your marketing materials. Also be sure to let customers know how much you value and appreciate their business.
By keeping your marketing strategies up to snuff with just a tweak in approach, you’ll keep customers through this bad economy and you’ll also bring in new customers when the economy rebounds. Stay focused to stay successful throughout the year.
For comments and inquiries about the article visit: Catalog Printing
About the Author
Karen Grahams has keen interest in Internet Marketing, which began roughly four years ago. Writing has always been her passion. She is continually striving to enhance her interest by developing internet strategies.
Why and how does the US snuff its brightest children?
While UK confers knighthood out of its brightest children (e.g. McCartney, Elton John, Bowie, Michael Caine, etc. and etc.), and while brightest children live to long years in other countries -- somehow they end up dead "accidentally" in the US. Why? Does the CIA have anything to do with any of it?
Very Short List:
Duane Allman
John Belushi
Karen Carpenter
Bob Crane
Jim Croce
James Dean
John Denver
Chris Farley
Judy Garland
Marvin Gaye
Phil Hartman
William Holden
Buddy Holly
John F. Kennedy
Robert Kennedy
Martin Luther King
Brandon Lee
John Lennon (NYC)
Malcolm X
Sal Mineo
Marilyn Monroe
Jim Morrison
Elvis Presley
Natalie Wood
@Joe - Lennon, duh. Note he was snuffed in NYC (above). Wise@ss.
It's really funny you thinking that weapons-dealing CIA has no blood on their hands, too.
By brightest, you mean what, exactly?
Dover set to face Sheridan
Dover faced a tough task in winning at Steubenville last week. The Tornadoes face an even tougher task Saturday night.
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