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Chinese Blue White
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Bridesmaids T-shirts are great for bachelorette parties and bridal showers. It's also a great gift to give to your bridesmaids so they can wear it during your pre-wedding celebrations. Cotton shirts come in different colors and you can give each according to your bridesmaid's personalities and you can even personalize them with their names. Here are a few types of t-shirts you can choose from:
Personalized Ladies T-shirt - This t-shirt is great for those casual bridal showers. These soft and comfy 100% cotton T-shirts come in blue, white and baby pink with a variety of different design options to choose from. All of the shirts are silk screened with vibrant eye-catching colors which will surely get your bridesmaids noticed. They will be a big hit at any of your pre-wedding celebrations and with so many colorful design options, it will be hard to decide which one to buy!
Personalized Ladies Spaghetti Strap Tank Top - This top is a cool and breezy way to enhance your wedding gatherings. Each adorable tank has thin straps and is made of 100% cotton for stylish comfort. You can pick from 12 whimsical logos in your choice of white, blue or pink fabric. These personalized tanks are the perfect attire for your casual engagement parties and wedding showers and they will have everybody talking! They come in a variety of fun designs and exciting colors and can be personalized to fit your event.
Personalized Ladies Ribbed Tank Top - Ribbed Tank Tops are a smart choice for those hot summer bridal parties and showers. Your party will stay extra cool in these 100% cotton sleeveless tanks. Pick from 12 fun designs which can be personalized especially for your occasion. Each ribbed tank comes in your choice of blue, pink and white, and they will keep you and your friends pretty in pale pastels. These sleeveless tanks come silk screened with a variety of different personalized designs and are a hot way to stay cool during your summer wedding events.
"Diva" Crystal Tube Top - Give the innocent bystanders fair warning with this "Diva" Crystal Tube Top. The word "Diva" is spelled out in tiny sparkling crystal across this versatile white tube top. The form fitting fabric is 100% cotton spandex and can be worn alone or under a shrug, shirt or jacket. This crystal tube top is fun and funky with its elegant cursive lettering and simple white design, perfect for your bridesmaids.
Swarovski Crystal "Bridesmaid" 3/4 Sleeve Top - Create some team spirit with this 3/4 sleeve top. Your bridesmaids will love its up-to-the-minute color combination of baby pink and chocolate brown which looks especially cute on the three quarter raglan sleeves. Your bridesmaids will be thrilled to wear these 100% cotton tees to the bachelorette party.
Swarovski Crystal "Bridesmaid" Tank - Beautifully sassy, your bridesmaids will love this Swarovski Crystal studded Tank emblazoned with the word "Bridesmaid" in elegant script. Formal enough to wear out on the town, it can also be worn with short, capris and they're available in pink, white or black the words stand out dramatically in dazzling rhinestones.
The author is an independent writer and has written articles about personalized bridesmaid gifts. Gifts like bridesmaids shirt are a great way to show thanks and appreciation to your bridesmaids.
The Poetic Dimension of Chinese Brand Names
A great brand name is one of the most important assets of a company1. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments.
Indeed, a great brand name tells a story about your business, a story that transforms your brand into a broader idea: the business, the product, the service, but first and foremost, the promise you make to your customers. One phrase – preferably no longer than 4 syllables or 4 characters – that can tug the heartstrings of your audience.
Creating a brand name that wields this much meaning is quite a challenge.
But such a challenge becomes even greater when it comes to the Chinese market!
The nature of the Chinese language makes the art of naming brands and products even more complicated: characters have “multilayered” connotations and the slightest change in pronunciation can greatly alter the meaning of a word.
Such a multilayered nature gives space to countless creative routes (and constraints). In fact, multiple-meaning words can be used in brand naming to break the normal codes of expression and better convey brand values.
This code breaking quality can be used for simple wordplay – i.e. 51job.com where 5 pronounced as [w?] sounds as [w?] “I”, and [y?o] as [yào] “want” – but also to create names integrating a poetic dimension, as words having multiple connotations can be used to deviate from the normal means of expression and create an emotional gap between what is said and what is actually perceived by consumers. Such a gap can have a stronger capacity to transform the brand into an idea, an emotion, an abstract image and thus strongly engage potential brand loyalists.
We call these brand names “poetic” for their capacity to evoke an emotional response in consumers through the creative use of meaning, sound, context, images, or rhythmic language choices.
Chinese brand names that draw from this poetic-like dimension can be classified in three main categories:
1. Brand names integrating a poetic dimension by sourcing directly from China’s literal history tradition
2. Brand names creating emotional touch points with consumers by twisting the meaning of characters to express the brand message
3. Brand names sourcing from the brand attributes to communicate on the brand identity in a non-conventional way.
1. Brand names sourcing directly from China’s literal history tradition
In this category, Revlon provides a good example. Revlon’s Chinese brand name is [lù huá nóng] that literally means “glimmering with the bright spring dew”. However [lù huá nóng] is also a verse of one of Li Bai’s poems: Qing Ping Ci 2.
Li Bai, who lived during the Tang Dinasty (701-762 AD), is regarded as one of the greatest poets in China's literary history. His words have been looked upon by generations of Chinese scholars and have often been indicated as the exemplification of the best poetic practices.
Qing Ping Ci is an ode to the beauty of women. The verses that the famous poet coined back then have become over the centuries canonical expressions to refer to female beauty. Therefore, the allusion to the poem combined with the image of bright spring dew glimmering in the sunlight creates a powerful brand name that makes Revlon’s abstract meaning reach such a legendary beauty.
Also, the pronunciation of [lù huá nóng] is quite close to the English pronunciation of “Revlon”. The name is short and easy to pronounce, and has a round sound that is very well suited to represent the famous cosmetic brand across the country.
2. Twisted poetic brand names
When OLAY tapped into the Chinese market in 19893 it adopted the Chinese brand name of [yùlán yóu].
OLAY’s brand promise is to give women the skin care products, tools and advice to help them love their skin.
Then how does the poetic dimension of [yùlán yóu] help OLAY connect with Chinese women?
[yù] is the character for jade. In China, it has traditionally been used to describe women’s natural beauty. [lán] for orchid, represents the chasteness of a girl. These two Chinese characters have been used countless times in China’s literature history to compliment or to refer to beautiful women.
Besides, just like Revlon, [yùlán yóu] recalls OLAY’s original name in terms of pronunciation. It has a beautiful sound and multilayered meaning – a cream to make your skin soft (like an orchid) and smooth (like the jade) – but also a promise of unchanging beauty. Both represent and promote the brand promise among Chinese consumers and have helped raise the brand awareness domestically.
[h?g?n dás?] - Häagen Dazs Chinese name - is clearly a phonetic transliteration of the original brand name. Still, this brand name also integrates a strong “poetic” twist that evokes the feeling of enjoyment and pleasure, both key to the brand message.
Literally the combination of the 4 characters means nothing.[h?] expresses happiness, surprise, amazement or joy; [g?n] translates to root, origin, source, cause;[dá] translates as reach, arrive; and [ s?] is tear, divide.
But on a deeper level, the combination of characters evocates the feeling of joy and cheerfulness and the idea that Häagen Dazs is the source of every joyful moment. Hence the emotional connection: when eating Häagen Dazs people will be happy ever after.
Meanwhile, the characters lead also to the brand design development:
3. Non-conventional poetic brand names
Apple in Chinese, follows the same lines of the original brand name: an apple – something that has really nothing to do with PCs - to convey the creativity and uniqueness of a brand that has matched design, technology and originality in one branded concept.
’xu? bì’ – Sprite in China - (snow green/jade) also belongs to this category. The Chinese brand name does not communicate the product category of the brand, nor does it directly convey any of the functional attributes of the sparkling drink. Still the name stands for snow, white, crystal transparent on the one hand and for green, jade, clear blue, on the other hand, which evokes the idea of freshness, nature, and transform the brand in an abstract idea: pure as jade, cool and refreshing as snow. Indeed, sales skyrocketed in China after Sprite adopted this brand name.
So what makes for a great brand name and when are poetic names the best choice?
Naturally many factors are to be taken into account.
The industry, first of all, plays a relevant role here. Some industries, pharmaceutical for instance, might prefer descriptive names as these are best suited to convey product attributes and brand reliability.
Secondly, the brand identity, values and tone all need to be taken into account to determine the sort of name that could be best suited to represent a brand in China. Look at Baidu and Google. Whereas both brands operate in the same industry, Baidu’s poetic name has been a great mean to convey the brand identity while creating an emotional bond with netizens4. Google’s name ["GuGe"], instead, has been unwelcome by Chinese consumers as its poetic, traditional feeling does not exemplify Google’s creative, young, innovative brand identity and character5.
Surely, the brand target market also plays an important role here. What tugs your consumer heartstring? What do they look for when they prefer a certain brand over another? A poetic name is definitely a good choice when it helps introduce a company to its customers, to characterize it with the public at large and to differentiate its offerings from the competition’s.
This being said, the most important advantage of poetic brand names is to create an emotional touch point with customers. Whenever a poetic dimension can provide your brand name with a set of associations and images that meet your customer needs and desire, poetic naming can be a good choice as it promotes your image and gives your brand a unique allure and differential factor.
1. 2004, Aaker David A. “Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity” Simon & Schuster Adult Publishing Group
2. The full poem follows:
In English: “Her robe is a cloud, her face a flower/ Her balcony, glimmering with the bright spring dew/ Is either the tip of earth's Jade Mountain/ Or a moon- edged roof of paradise.”
3. http://i.mop.com/jcxian23/blog/2006/10/15/2412995.html
4. Baidu's name originates from a Song dynasty poem which is more than 900 years old. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood."
5. 2006, May, “Are you listening Google?” Labbrand http://labbrand.com/english/view_news.php?id=185-Are-you-listening-Google-
About the Author
Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/
and reviews of branding related hot topics, with a special focus on China.
What hairstyle ideas are there for a 15 year old bangladeshi male teen?
Basically, I have thick, short black hair and wanted to know of some hairstyles. Are there any websites that include other ethnicity's? Because most that I've gone on have not got any indian/bangladeshi hairs. They either show east asian/chinese etc or white blonde blue eyed ones.
Why dont you shave it like David Beckham?
Chinese long beans go well with light red wine
While traipsing though farmers' markets recently, I've spied bundles of Chinese long beans, from a distance looking much like piles of green spaghetti. These beans - often called yard-long beans - have other less-used names: long-podded or African cowpea,... Bean - Farmers' market - Cook - Home - Fruit and Vegetable
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US $23.00