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Sun Tzu used two analogies to stress the importance of two aspects and they are momentum and timing. With momentum, even water that does not have a solid shape is able to push big boulders and with good timing, the eagle was able to break the body of the prey without much effort. As seen below, or Chapter Five of Sun Tzu Art of War.
When the gushing torrential water tosses stones pushing boulders, it is because of the force of its momentum. When the ferocious strike of an eagle, breaks the body of its prey, it is because of the timing of the strike. Thus the forces and momentum of the adept in warfare are so overwhelming and ferocious and his timing of engagement is precise and swift.
MOMENTUM
So where and how can we use momentum in business? One aspect where we can use momentum is advertising. When you are entering into a new market, the first most important thing you should do is to set up your marketing campaign correctly. Your marketing campaign must build up momentum, having constant and continuous exposure of your products and brand to the new consumers. Repetition help consumers to remember your brand and product better. Ways to make the consumers remember your products and brands are logos, jingles, slogans and many more. Many consumers have preferred senses to learn and absorb things. Logos would appeal to people who are more visual in learning, jingles and slogan would appeal more to people who are more auditory. That is reason why most of the marketing campaigns has both. For examples, NIKE, has "JUST DO IT", HSBC has "The World's Local Bank" and many more.
So repetition would create momentum for your advance into a new market. With this momentum, you are able to let yourself be noticed in the new market and consumers, who are currently disappointed with what is currently offered in the market, would be willing to try your products or services. Note here is that, you have to do some research on those competitors who are operating in the new markets you are advancing. You have to know whether you are providing any value proposition to the new market at all. If what you are selling is the same, be it the sales process and products, it is unlikely that you are able to maintain the market share that you initially snatch away from your competitors.
TIMING
So what about timing? Is timing important in business? In an article found in the Business Times, Singapore (23 Feb 2005), many niche restaurants have to close down soon after they opened. This could partly be blamed on the bad timing of the opening of restaurants. They were mostly opened during the bad economics times. So you see, bad timing can kill but good timing can make one prospers. We have seen in investing, if we are able to time our purchase and selling of shares well, we would reap the maximum amount of profits, but this is difficult. In business, the timing of entering a new market is also important, for example, when you enter the new market when the consumers are starting to change taste or bad economics times, you may not be able to gain many sales to sustain your business.
But a note must be made here that, these is good and bad timing to execute business decisions. Bad economic times although results in lower sales, it also means lower costs of expansion as well. SEMBAWANG MUSIC, a listed company in Singapore expanded his branches during the financial crisis because it was only during that time when the six locations that they wanted were cheap and Singapore currency was stable, while regional currencies was tumbling, allowing them to import a lot of Music CDs at a low price. (The Sunday Times, 27 Mar 2005, Page 19). To put it in another perspective, for every time, there is the right thing and the wrong thing to do.
So how are we able to get the correct timing? There are two aspects, one is knowledge and the other is experience. Knowledge allows us to gauge a range of time when opportunities is about to happen as such we can make preparation to take the opportunity. Now, we can gain relevant knowledge on our own but to be able to grasp the timing correctly, it would greatly depend on experience and attitude. Because timing is like shooting an arrow, you can have knowledge of the wind direction, the bow's strength, the angle to shoot at and many more, but when it comes to practical, which is releasing the arrow, it takes experience. As the common phrase said, "Practice makes perfect" it never says "Knowledge makes perfect".
Koo Ping Shung is a renowned author on the subject of "Sun Tzu Art of War" and other related Ancient Chinese Literary Works on Military Strategy and Chinese History.
Ping Shung's passion in particular is in the exposition of Practical Business Applications gleaned from his vast and in-depth understanding of the applicability of such Ancient Chinese Literary Works to modern day Businesses, Entrepreneurs & Businessmen, and People in the Corporate Hierarchy. To date, he has written on many topics including Strategy Formulation & Execution, and Corporate Leadership.
Read more on Ping Shung's sharings on the Famous Quotes of Sun Tzu by clicking on "Sun Tzu Quotes".
Chinese Zodiac and Chinese Era - What's the Relationship Between Them?
Chinese Zodiac has a big relationship with Chinese Era which is the combination of the Heavenly Stems and Earthly Branches. The Heavenly Stems(Chinese: 天甘Tian Gan) contain ten parts(甲,乙,丙,丁,戊,己,庚,辛,壬,癸,) and Earthly Branches (Chinese: 地支Di Zhi) contain twelve parts (子,丑,寅,卯,辰,巳,午,未,申酉,戌,亥). The ancient people created this intelligent method to mark and divide years, months, days and hours with Chinese Zodiac and Chinese Era. And if people could know exactly about all these information about yourself, you may forecast your own future and understand your personality character according to the Chinese astrology.
Actually, Chinese Zodiac has certain similarities with the Western Zodiac, both of them have rotating cycles divided into 12 parts, and both imply the influence of each sign on a person's personality. Maybe the difference between them is that Chinese Zodiac which is not associated with constellations mainly associates with the years and the dividing of Western Zodiac bases on the months' changing.
However, maybe it is a common misconception that there are only the singular animals assigned by year. Many western descriptions of Chinese astrology descriptions draw solely on this system. In fact, there are also animal signs assigned by month and hours of the day.
For example, the label-hour of day with 12 animals correspond are as follows. The 24 hours are divided by these zodiac in a two-hour period and you will know which period belong to you if knowing what time you were born of a day. The first symbol is the time period, and the second symbol is the Earthly Branches character specifically used in astrology to denote the animal sign.
• 23:00 – 01:00: 子 (Chinese Pin Yin: Zi) rat
• 01:00 – 03:00: 丑(Chinese Pin Yin: Chou) ox
• 03:00 – 05:00: 寅(Chinese Pin Yin: Yin) tiger
• 05:00 – 07:00: 卯(Chinese Pin Yin: Mao) rabbit
• 07:00 – 09:00: 辰(Chinese Pin Yin: Chen) dragon
• 09:00 – 11:00: 巳(Chinese Pin Yin: Si) snake
• 11:00 – 13:00: 午(Chinese Pin Yin: Wu) horse
• 13:00 – 15:00: 未(Chinese Pin Yin: Wei) goat
• 15:00 – 17:00: 申(Chinese Pin Yin: Shen) monkey
• 17:00 – 19:00: 酉(Chinese Pin Yin: You) rooster
• 19:00 – 21:00: 戌(Chinese Pin Yin: Xu) dog
• 21:00 – 23:00: 亥(Chinese Pin Yin: Hai) pig
Therefore, if one person was born on Heavenly Stem 丙 and Earthly Branch 寅, we could know he was born under Tiger year of 1986 or 1926...; on the contrary, if we know the person who were born in 1986 or 1926, we could calculate his Heavenly Stem and Earthly Branch.
If you want to know more information of the interesting knowledge on Chinese Zodiac related, you can find and explore them from the Internet or buy a book for yourself.
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Why are eggrolls in New York different from elsewhere in America?
I wish I could find a decent NY style eggroll in Los Angeles. Since I can't, I just want to know why it is that nearly every single crusty Chinese joint in the tri-state area can crank out a pretty decent eggroll (with the thick brown skin, crispy outer layer but chewy inner layer, seasoned cabbage and bits of sweet and salty bbq pork and tiny shrimp on the inside). Eggrolls outside of the tristate area seem to actually be spring rolls, the largely flavorless concoctions with the think, flaky, crispy exterior and no meat inside.
Is there a genetic difference between the Chinese who immigrated to NY and the ones who made it out of the city? Why has the art of the big, delicious eggroll died out outside of New York? What's going on???
I don't know. The way to make the best egg roll is to find a steep hill.
For author, discovery of family history in Taiwan cast light on power of choice
For author, discovery of family history in Taiwan cast light on power of choice
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