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Balls Chimes China
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I asked my 24 year old son how he used websites when he bought something. This is what he said, quote:
"I expect the websites to already know what I want when I get there."
I thought- How could a website know what he wanted? But as I got to thinking maybe this felt natural to him. Maybe his approach typified the way his generation buys.
The Youth of a Nation- Generation Y
Generational Marketers look at the tendencies of members of the same generations. In this article, we will explore the following as they relate to Generation Y:
Events and life flows- These occurrences and facts shape generations. They are the foundation of generational traits and buying tendencies.
Traits- These outgrowths of events and life flows uniquely stamp each generation. They suggest the communication styles, likes/wants and dos/donts of the generation.
Buying Tendencies- What type of companies will Gen Y be drawn to? How will companies have to adapt to attract this vital consumer?
Generation Y (also called Millennials) will be defined as those born between 1985 through 2010 (projected).
This National Center for Health Statistics definition suggests Gen Y could number as high as 100 million. Estimated at 80 million in 2008, they are already larger than the baby boomers.
They spend, too. In fact, even now, in dollars adjusted for age, Gen Y members consume at more than five times the rate of baby boomers.
Each defining trait and tendency originates with shared generational events and life flows. Let us highlight a few for Gen Y:
Five defining Gen Y events:
- 9-11 (2001)
- Hurricane Katrina (2005)
- Enron Bankruptcy (2001)
- My Space (2003)
- You Tube (2005)
The high point of the Gen Y birth bell curve chimes loudest from 1988 to 1993. So, these events occurred during the formative 10 to 15 year old age period (where we are most susceptible no matter what generation).
These events made significant marks on business, global relations, social relationships, communications and government- areas that affect all of us as we slouch on through life.
Seven unique Gen Y life flows:
- The downsizing of their boomer parents: Unemployment claims ended at 796,917 in 1999. For 2008, through November, the number stood at 1,654,807.
MBA notwithstanding, I was a part of those Bureau of Labor statistics in 1999 and 2004. Do you think that had an impact on my Gen Y son? I know it did. He does not give a hoot about company loyalty.
- The internet explosion: According to Internet World Statistics, worldwide internet usage has grown 305.5% from 2000 to 2008.
Social networking sites like My Space, Facebook, Gather, Linked In, etc. have greatly contributed to that growth.
- The decline of bigotry: It goes beyond Barack Obama. Deepening the example of boomer parents who disdained the bigotry of their parents, differences simply do not matter to Generation Y.
Go ahead. Make a racial, ethnic or religious joke around a Gen Y. They do not laugh.
- Social conscience: The green movement, company mission statements and concerns about products made in China because of Chinese labor practices; Gen Y stays aware of these issues. They base purchasing decisions on them.
- Being raised in multiple families: Over 30% of this generation has four parents and eight grandparents.
- Fragmentation of the media: Remember when just three television networks and PBS existed? Gen Y does not. They have Comcast Cable. Choices there range from 200 to 400 channels.
- Their numbers: Competition will be fierce because of the sheer numbers of this group. So, many of them will become entrepreneurs.
To be continued- The conclusion of this article containing traits and buying tendencies will be published later this week.
Note: This article is the first in a series of articles on how people search for the best buy. Dividing by generations and working backwards, the articles will focus on Gen Y, Gen Xers and finally Baby boomers.
Ever since my wife did seminars on engaging generations in the workplace, I have found this material fascinating. It made me want to look at generational tendencies from a marketing point of view.
Sources of information for these articles include:
The Age Curve by Kenneth Gronbach
Boomer Consumer by Matt Thornhill and John Martin
Generation Charts from The Learning Cafe
When Generations Collide by Lynne Lancaster and David Stillman
Millennials Rising- The Next Great Generation by Neil Howe and William Strauss
Steve Wyrostek MBA, BA, Internet Copywriter
From websites to articles to white papers- all writing includes keyword research/placement, rewrites and proofreading.
Contact Steve at 847-803-6991
steve@noclichecopy.com
http://www.noclichecopy.com
Wind Chimes – Relax, enjoy life. Less stress, better health, happier you!
Wind chimes have been part of different cultures for centuries. In earlier times, they played an important role in traditions and customs. The origins of wind chimes date back to prehistoric times when they were used to scare away evil spirits and birds. Over time, they were used by emperors and other high leaders to create inner peace. Throughout Tibet, Bali and Japan, it was common to see highly intricate and decorative wind chimes in sacred places. In China, the pitch of wind chimes helped to determine astrological and climate changes. China and Japan were also the first to introduce wind chimes as decorative art in homes.
Listening to wind chimes is believed to reduce stress and promote relaxation and calmness. The sounds are considered to have a healing effect on body and mind. They relieve fatigue and encourage listening, creativity and upbeat feelings. The tones that reverberate through the wind chimes are believed to unblock emotional stress and bring a feeling of inner peace and conscious awareness. Listening to wind chimes also creates a sense of balance to one's life.
There are many styles of wind chimes but that can be narrowed down to several basic types. The one that comes to mind most often are outside chimes that you see hanging from porches or trees. These chimes define the "wind" in the name because their main function is to blow in the wind to produce a pleasant tinkling sound. This type of chime is usually tubular in appearance. They are made of glass or wood with hollow tubes that hang down around a ball in the center. As the wind blows these tubes strike the ball to create an in-harmonic spectrum of notes. The third type of basic wind chimes is homemade wind chimes. Popular ones can be made of forks and spoons or any objects that the creator uses to knock together in the breeze.
Listening to wind chimes is believed to reduce stress and promote relaxation and calmness. The sounds are considered to have a healing effect on body and mind. They relieve fatigue and encourage listening, creativity and upbeat feelings. The tones that reverberate through the wind chimes are believed to unblock emotional stress and bring a feeling of inner peace and conscious awareness. Listening to wind chimes also creates a sense of balance to one's life.
Whether you're relaxing with a good book on your porch, sunning yourself on your lanai or doing a little gardening in your backyard, it's not only the look of the wind chime that's important, but also the melodious sounds that enhance the tranquility of your natural outdoor setting.
Imagine yourself on a tropical island as you listen to the sounds of a bamboo wind chime, or lose yourself in the harmonies of the traditional aluminum wind chimes, or just have fun with one of the whimsical affordable wind chimes. What better way to relax on a lazy afternoon than to listen to the tranquil melodies of your favorite wind chime.
About the Author
I'm Jean Seiler and I would Like to invite you to visit my website to view the many wind chimes that I have available.
www.relaxationsituation.com
AT:NORTHFIELD AUCTIONS,INC., 105 MAIN St.,NORTHFIELD,MA.01360 MONDAY Eve., September 13th 6 PM!
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